Since 2013, Optimise Online has been helping businesses build their brand, online presence, and marketing strategy. This year, 2026, the company felt that it was time to revisit their own visual identity to create something that matched their mission and personality now that the company had grown and changed.

The biggest challenge OO's previous brand created was it's lack of adaptability, a single logo and word mark provided limited use. As a result, a logo suite was developed, creating a range of interchangeable brand marks.

Where the former brand blended into the background, the new identity was designed to be bold. This modern, clean look creates moments of delight through a selection of unique typeface styles, family of icons, and vibrant colour palette. It's primary colours, black and white, also meant that the brand could allow their client work to take centre stage.

This rebrand finally brought the Optimise Online's visual identity in line with other Australian agencies and reflected the quality of work its team delivers to their clients.

Design by Annabel, produced at Optimise Online.