"We launched into the App Store with a 5-star rating and 73 reviews from our community. That does not happen unless people connect with the brand from the very first impression." – RooRides Team

In the small town of Esperance, finding reliable transport can be a struggle. This led to the launch of the locally-owned rideshare app RooRides.

RooRides needed a that could appear across multiple platforms, launching with a fully developed app interface and OOO advertising campaign consisting of posters for local bars, sports clubs, and community venues.

The brand needed to have a distinct local feel, resulting in a tone and visual identity that was both casual and trustworthy. It's kangaroo brandmark is built on the contour lines of a map, the resemblance to a fingerprint expressing that on-demand reliability is just a tap away.

Design by Annabel, produced at Optimise Online.