"At the heart of all is human."

These were the words of Ro Gorell, internationally recognised coach and author behind Grow Talent as she spoke of her work's purpose. Her coaching, training, and consulting practice was moving in a new direction and needed a new visual identity to reflect that.

The result is a visual identity that is equally playful and professional, and a brand mark that centres Ro's method of collaborative goal-making and problem-solving. Where the former brand was limited in its adaptability and consisted of just a logo this new visual identity offered a range of logo options, a vibrant colour palette, and modern typeface that made Grow Talent ready to engage with its corporate clients.

After completing the brand, a new multi-page website was designed, creating a central location for Ro's body of work and allowing users to book workshops, access her books, and get in touch.

Design by Annabel, produced at Optimise Online.